Join the team from AWM NYC for a holiday cocktail and meet Laura Schroff, #1 New York Times and international bestselling author of An Invisible Thread which tells her amazing story of how one chance meeting changed her life. Laura is a former advertising executive who worked with major media companies including Time Inc., Condé Nast, USA Today and Ms.  

In 2015, Laura released a children's book, An Invisible Thread Christmas Story and in October, 2016 Angels on Earth, a heartwarming and inspiring book about the incredible impact that acts of kindness can have on the world around us.


This event is free to members in good standing.  Cash bar. Please renew your membership today when you register.  Guest invited at $20 each.


Holiday Cocktails with AWM and Laura Schroff

December 14, 2016
6:00 PM - 9:00 PM

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Bourbon Street
346 West 46th St
New York, NY 10036

Celebrate the Season & Meet Author Laura Schroff

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Women Who Lead
The recognition and educational luncheon celebrating women who have blazed
trails and who are making significant impact in the media industry.


Keynote Speaker  Madonna Badger,Chief Creative Officer at Badger & Winters post luncheon interview with AWM NYC Affiliate Team

Honorees include:
Jennifer Caserta, President at IFC
Abby Greensfelder, Co-CEO and Executive Producer at Half Yard Productions
Kim Guthrie, Executive Vice President of Cox Media Group and President of Cox Reps
Catherine L. Hughes, Chairperson and Founder of Radio One, Inc.
Paula A. Kerger, President and Chief Executive Officer of PBS
Karen Leever, Executive Vice President & General Manager, Digital Media of Discovery
Ellen Levine, Editorial Director of Hearst Magazines

Future Media Leader Scholar

Rachel Keyser/Marymount Manhattan College

Rae, who is currently studying Communications and Graphic Design, was awarded her scholarship on October 4, 2016.
Her passion for art and media has led her pursue a career in advertising and design.
She has crafted her creative strengths by working multiple different internship positions at companies such as Atlantic Records, Sony Music
Entertainment, The String Theory, among others. Rae believes that through unique design and
film solutions she can produce content that is appealing on a mass scale for advertisers.
Congratulations to Rae and we welcome her to the Alliance for Women in Media, NYC Affiliate.


Enhancing Careers in Broadcasting, Cable & Digital Media

The Alliance for Women in Media, NYC Affiliate is a professional organization dedicated to women in the field of media in the Greater New York area with an emphasis on peer-to-peer experiences. Through unique events and programming, AWMNYC provides its members the opportunity to make connections both personal and professional who inspire as well as educate. We welcome members that are interested in making authentic connections, sharing their experiences and have a desire to develop themselves professionally.

AWMNYC not only educates, inspires and develops top shelf professionals, but fosters strong business connections and relationships which translate into business opportunities for their employers and their clients. AWMNYC can assist you in your personal and professional development by providing relevant and meaningful relationships and experience for professional women in media.  Join today for the member price of $50 and enjoy discounts to events and invitations to special member only evenings.

Thanks for Attending another Great Event

“Data is a loaded term… and your definition likely depends on where in the media industry you’re sitting. And for some of us, that was a seat far, far away: ask anyone in media, advertising and entertainment and most will tell you they wanted to do something creative. Numbers? Research? Analytics? No thanks! But “data” is no longer just numbers, and to succeed in today’s media landscape understanding and leveraging data must be part of your job, even when it’s not. Because in what has become the ultimate Darwinian twist, "Data is driving creativity.“

A special thanks to our wonderful panel who not only know how to extract insights from mounds of data, but know how to seperate information versus true insights. 

Ashley Boyce, US Brand Manager, Unilever

Alison Gragnano, Executive Creative Director,Ogilvy

Lynn Pine, VP Brand Partnerships at POPSUGAR

And Panel Moderator Jennifer Villani, The Story Lab were all fabulous!

A special thanks to Lynn Pine, VP Brand Partnerships at POPSUGAR for providing POPSUGAR "Must Have" Boxes and Lisa Sugar's latest book for everyone who attended.

Register today and receive



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