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Generation World: The Rise of the Socially Conscious Consumer

INSPIRE chief, Trish Wheaton to kick off AWM's 14/15 Programming Year on October 21st!

Does it ever seem like we've been having the same conversation about social responsibility, sustainability and
'social good' for years and years? Talking to the same target audiences about the same things and
recommending the same strategies for decades?
Trish Wheaton, President of INSPIRE will introduce you to 'Generation World' a new generation of socially
conscious global consumers who are defined by their shared values, not by age, demographics or geography.
Generation World has very different expectations from the brands they buy and at 29% of the population,
they are a force to be reckoned with. Trish will also share some game changing communication strategies for
successfully attracting Gen W and their shopping dollars to your brand.

About AWMNYC
Enhancing Careers in Broadcasting, Cable & Digital Media

The Alliance for Women in Media, NYC Affiliate is a professional organization dedicated to women in the field of media in the Greater New York area with an emphasis on peer-to-peer experiences. Through unique events and programming, AWMNYC provides its members the opportunity to make connections both personal and professional who inspire as well as educate. We welcome members that are interested in making authentic connections, sharing their experiences and have a desire to develop themselves professionally.

AWMNYC not only educates, inspires and develops top shelf professionals, but fosters strong business connections and relationships which translate into business opportunities for their employers and their clients. AWMNYC can assist you in your personal and professional development by providing relevant and meaningful relationships and experience for professional women in media.  Join today for the member price of $50 and enjoy discounts to events and invitations to special member only evenings.

September

October 21, 2014
6:30 PM to 8:30 PM
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Generation World: The Rise of the Socially Conscious Consumer

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